Alimentarium has a lot of digital content accessible by any audiences. However, they were looking to make the audiences engage with the content instead so as to become a space for participation and collaboration. From a simple learning platform, they wanted to build a community.
In September 2019, I started working with the Alimentarium on a digital project focusing on user generated content. The Food we love to hate
) was a mini-site welcoming contributions from the public following the question: « Which food do you hate? ». The users could then interact with the content. The contributions, once collected, were used by the curators to develop the museum's exhibition on disgust and were shown in the gallery.
After this project, I became more involved in other aspects of Alimentarium's digital endeavours. I helped define the overall digital strategy, managed social media, develop new digital content. I also assisted the team in charge of change management leading the Alimentarium collaborators towards agile work. Finally, I leaded the modifications of the IT ecosystem which I am still involved with to this day. This project objectives are:
- reach and interest audiences who have not heard of the Alimentarium before or who have not been to visit the Alimentarium museum (and in many instances will most likely never go there) to its digital activities (engaging new audiences);
- truly engage with its audiences, and where people can interact with each other, and go beyond merely being a platform for sending information (co-creating value)
- strengthen the relationship between the physical and the digital activities (bridge the gap)
- Reduce the working capital intensity